Minisun
Vitamin brand Minisun needed a fresh brand ad for 2024.
Challenge
Minisun wanted to remind Finns that the vitamins do give energy to people and turn the everyday grayness brighter.
Solution
We wanted to bring a Roy Andersson-like mood and aesthetic to the film. Minimalism and simplified and mundane grayness frame the scene until the fresh surprise cuts the mood and brings the light and energy back to the person.
Result
Watch the film:
https://vimeo.com/manage/videos/925291168/privacy
Direction: Sami Joensuu
Producer: Janne Launo / Long Story Short
Creatives: Anne Rusanen and Ville Verkkapuro
Client: Eveliina Lehtonen
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